Role Description An Advertising Partnerships Manager is responsible for developing, managing, and growing strategic relationships between an organization and advertisers, agencies, brands, publishers, platforms, and other commercial partners. The role focuses on partnership development, advertising revenue growth, campaign performance, account management, and long-term commercial relationships.

Key responsibilities include

• Developing and managing strategic partnerships with advertisers, agencies, brands, media organizations, publishers, and technology partners.
• Identifying new business opportunities and developing partnerships that support advertising revenue growth.
• Building and maintaining strong relationships with key advertising clients and commercial stakeholders.
• Understanding partner objectives, target audiences, advertising requirements, and commercial priorities.
• Developing advertising partnership proposals, commercial packages, sponsorship opportunities, and customized solutions.
• Managing the full partnership lifecycle from initial discussions and negotiation through launch, optimization, renewal, and expansion.
• Negotiating commercial agreements, pricing structures, advertising packages, contracts, and partnership terms.
• Coordinating with sales, marketing, product, content, analytics, finance, legal, and operations teams to deliver partnership objectives.
• Developing integrated advertising campaigns across digital platforms, social media, websites, applications, video, events, and other media channels.
• Monitoring campaign performance, engagement, reach, conversion, revenue, and other relevant performance indicators.
• Analyzing advertising data and providing partners with performance insights, reports, recommendations, and optimization strategies.
• Identifying opportunities to increase campaign effectiveness, advertising inventory utilization, partner retention, and revenue.
• Supporting the development of new advertising products, formats, sponsorship models, and monetization opportunities.
• Managing advertising inventory, placement opportunities, campaign schedules, and partner deliverables where applicable.
• Preparing business reviews, sales presentations, partnership reports, forecasts, and revenue projections.
• Tracking partnership performance against commercial targets, budgets, contractual commitments, and KPIs.
• Resolving partner concerns, campaign issues, delivery challenges, and commercial disputes efficiently.
• Maintaining accurate records of contracts, campaign details, partner communications, revenue data, and account activity.
• Monitoring advertising industry trends, competitor activities, consumer behavior, emerging platforms, and evolving monetization models.
• Exploring opportunities involving programmatic advertising, data-driven marketing, influencer partnerships, retail media, connected TV, mobile advertising, and emerging digital channels.
• Using CRM systems, advertising platforms, analytics tools, business intelligence systems, automation, and AI-assisted marketing technologies.
• Supporting forecasting, budgeting, revenue planning, and strategic commercial analysis.
• Developing long-term partnership strategies to strengthen advertiser relationships and increase customer lifetime value.
• Representing the organization at industry events, conferences, networking activities, and partner meetings.
• Ensuring advertising partnerships comply with contractual requirements, brand standards, advertising policies, privacy requirements, and applicable regulations.
• Providing market and partner insights to senior management and internal stakeholders.
• Continuously improving partnership strategies, advertising solutions, campaign performance, revenue generation, and partner satisfaction.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration, Communications, Media, Sales, or a related field.
• Strong understanding of advertising, digital marketing, media, brand partnerships, and commercial business development.
• Strong relationship-management, negotiation, presentation, communication, and business-development skills.
• Ability to identify commercial opportunities and develop strategic partnership solutions.
• Understanding of digital advertising models, advertising platforms, media buying, campaign management, and performance marketing.
• Strong analytical skills and ability to interpret advertising metrics, revenue data, campaign performance, and market trends.
• Familiarity with CRM platforms, advertising-management systems, analytics tools, and business intelligence platforms.
• Knowledge of programmatic advertising, social advertising, influencer marketing, retail media, mobile advertising, video advertising, or emerging advertising technologies is advantageous.
• Strong commercial awareness and understanding of revenue-generation strategies.
• Ability to develop proposals, presentations, business cases, partnership agreements, and commercial reports.
• Strong project-management and cross-functional collaboration abilities.
• Ability to work effectively with advertisers, agencies, brands, publishers, media partners, technology providers, and internal teams.
• Familiarity with automation, AI-assisted marketing, predictive analytics, audience intelligence, and advertising technology is beneficial.
• Strong organizational skills and ability to manage multiple partnerships, campaigns, deadlines, and priorities.
• Strong problem-solving abilities and customer-focused approach.
• High level of professionalism, creativity, adaptability, commercial judgment, and commitment to long-term partnership growth.