Business Development Specialist 

Al Khayyat Investments (AKI) is seeking a Business Development Specialist – Home and Residential to join our Fitness Division in Dubai, UAE. About the Role The successful candidate will focus on driving direct-to-consumer (B2C) sales, expanding market reach, and growing our customer base for premium fitness equipment and wellness products. Responsibilities Drive B2C sales through retail channels, showrooms, events, and direct client engagement. Identify and develop relationships with personal buyers, fitness professionals, influencers, and wellness-focused clients. Represent global fitness brands in consumer-facing events and retail activations. Work with the marketing team to implement promotional campaigns tailored for local market needs. Conduct product demonstrations and provide expert consultation to prospective customers. Monitor competitor activity and gather market intelligence to support growth strategies. Qualifications 3+ years of experience in retail or B2C sales, preferably within fitness, architecture and interior design. Proven track record of achieving or exceeding sales targets. Strong interpersonal skills and a passion for customer engagement. Excellent presentation and communication skills. UAE nationals preferred. Required Skills Strong interpersonal skills and a passion for customer engagement. Excellent presentation and communication skills. Preferred Skills Experience within fitness, architecture and interior design.

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