Designer - Production & Brand
About the Company
At Cro Metrics, we're on a mission to redefine growth for organizations and brands through unparalleled digital experiences that inspire action and deliver results. We are an experiment-led growth marketing agency that partners with mission-driven and high-growth companies to scale through data-driven experimentation.
Responsibilities
- Produce paid media ad creative for Meta, Google, LinkedIn, and programmatic to platform specs
- Design email and SMS creative for platforms like Klaviyo, Braze, or Iterable
- Build landing pages and A/B test variations from written briefs and hypotheses
- Work within established brand systems and guidelines to ensure visual consistency
- Use AI tools for ideation, asset generation, and ad variants
- Prepare clean, well-organized files for handoff to developers and media buyers
- Explain the reasoning behind creative choices in relation to briefs and hypotheses
Requirements
- 3–6+ years experience designing for brand, paid media, or lifecycle/email
- Hands-on experience designing paid social/display ad creative
- Hands-on experience designing email and/or SMS creative for an ESP
- Strong Figma proficiency with fast, clean, and organized file management
- Portfolio showing production-quality work across paid media, email/SMS, and web
- Active, demonstrated use of AI tools in daily design workflows
- Ability to build and manage brand-specific AI agents
- Self-directed and detail-oriented under deadlines
Preferred Qualifications
- Experience at a CRO, experimentation, or growth marketing agency
- Familiarity with A/B testing or personalization platforms like Optimizely or VWO
- Basic motion or video ad creative experience
- Experience in digital, UX, or UI design