About the role The Email + SMS Strategist will be an important member of the Email + SMS team and will report to the Head of Strategy. This is a Mid-Level position that will manage client relationships and outline/implement the strategy, oversee reporting, and builds across client email and SMS channels. This is an exciting opportunity for candidates who want to grow a stronger understanding of a brand’s marketing mix and manage a team.

Working side by side with the design team and copy team, the main objective of this role is to help improve and optimize customer life cycles and help our clients grow profitably.

Responsibilities

Serve as the primary point of contact and relationship manager for assigned client accounts Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment

Ability to assist with logic for email + SMS campaigns and automation

Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc.

Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations

Work closely with the creative team to identify trends, share learnings, and recommend new strategies

Project coordination for new email triggers, transactional emails, and special projects

Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs

Qualifications

Preference for bachelor’s degree

At least two years of experience in email marketing

At least one year of experience managing Email + SMS accounts and providing strategy

Hands-on experience with Klaviyo / Postscript / Attentive

Experience segmenting email and SMS lists Client relationship management experience

Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams

Excellent communication and analytical skills

Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks

Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams Additional Information

This is a fully remote role. Candidates must be able to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones.

Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

Note on Application Responses

We strongly encourage applicants to answer questions in their own words. While tools like ChatGPT can be helpful for organizing or polishing your thoughts, it is very easy to recognize when responses are copied and pasted without personalization. Candidates who use AI in that way are typically less successful in our process. Please treat your responses as an opportunity to show us how you think and communicate.