Event & Field Marketing Manager

About the Company

Kaizen exists to strengthen trust in American public services by building technology that residents and public servants are proud to use. We partner with local, state, and federal agencies to replace legacy systems with modern, AI-native software. Founded in 2022 and based in New York City, Kaizen has raised $35 million from top-tier investors including NEA, a16z, and Accel.

Responsibilities

  • Own Kaizen's events strategy end-to-end, including the annual calendar anchored to the federal buying year
  • Evaluate conferences and sponsorships, negotiating levels and booth placement
  • Manage physical presence including booth design, demo staging, and collateral
  • Run field motion alongside sales, including account targeting and pre-event outreach
  • Execute satellite programs such as executive dinners, agency roundtables, and closed-door briefings
  • Secure speaker placements and panel submissions for Kaizen leadership
  • Scope and build Kaizen-hosted events like summits or recurring briefings
  • Manage the events budget and report on metrics tied to pipeline and qualified meetings
  • Ensure compliance with federal ethics rules regarding gifts and hospitality

Requirements

  • 5-15 years in events, experiential marketing, or field marketing
  • Direct ownership of strategy and budget experience
  • Proven track record of owning a conference circuit
  • Experience building an events program from the ground up
  • Experience partnering with sales teams to drive pipeline
  • Experience producing owned events like dinners and summits
  • Excellent written and verbal communication skills
  • Ability to work with high autonomy in fast-moving environments

Preferred Qualifications

  • Experience running events for federal or public sector buyers
  • Existing relationships with Washington venues and producers
  • Familiarity with AI tools in daily workflows
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