Growth and Brand Marketing
Job Description:
- Plan, build, and run email campaigns end to end, including strategy, copy, sending, and follow-up
- Generate leads and nurture cold and warm lists into qualified pipeline
- Build nurture flows that move contacts from awareness to readiness
- Create and send a regular newsletter to build authority in executive search and advisory
- Clean the database, segment contacts by intent, and improve targeting
- Set up and improve marketing workflows and automation inside Zoho One and CRM
- Document workflows and maintain them within the company system
- Track performance and connect work to influenced or sourced pipeline
- Deliver by day 90 a cleaned and segmented database with intent scoring, a recurring newsletter with an engaged list, at least one repeatable Zoho nurture-to-pipeline flow, and a report showing leads generated and deals influenced
Requirements:
- 1–3 years of work experience
- Experience building demand or brand engines, ideally for a service business, B2B, or agency
- Fluency in Zoho One or comparable CRM and automation tools
- Ability to plan and launch campaigns quickly
- Ability to work independently and take ownership
- Comfortable being measured on outcomes rather than activity
- Must work under an initial 90-day scoped engagement
- Must document and retain all workflows, assets, and data inside Black & Grey HR systems
- NDA access to systems
Benefits:
- Strong performance converts to an extended retainer or a permanent Growth and Brand Lead seat
- Access to systems under NDA