Lead Generation Representative - Remote

Lead Generation Representative - Remote at UnitedHealth Group ","FormTypeId":null,"UrlLanguageCode":null,"PreviewType":0,"DateCreated":"2026-03-13T13:45:39.5319907","DateUpdated":"2026-07-13T17:56:15.0506395"}, "site");

Caring. Connecting. Growing together.

With these values to guide us, our people are committed to making a meaningful difference in the lives of those we are honored to serve.

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Lead Generation Representative - Remote

Requisition number: 2377071 Job category: Sales/Direct Selling Primary location: Minnetonka, Minnesota Date posted: 08/17/2026 Overtime status: Exempt Travel: No

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Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

As a Lead Generation Representative (Lead Gen Rep) supporting Middle Market Sales within Optum Financial"s Employer business, you will play a key role in driving growth and expanding strategic client relationships. In this dynamic role, you will identify, prospect, and qualify high-potential business opportunities across middle-market employer prospects. Working closely with Sales Associates and Solution Sales Executives (SSEs), you will engage employer decision-makers, build a qualified sales pipeline, and present Optum Financial"s market-leading employee health and financial solutions, including HSAs, FSAs, HRAs, and payment technology solutions.

You"ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Identify, target, and qualify prospective business opportunities within the Middle Market employer segment for Optum Financial
  • Execute strategic outbound prospecting campaigns via phone, email, professional networks, and digital platforms to engage senior HR, benefits, and financial leadership
  • Qualify inbound marketing leads and seamlessly transition high-potential opportunities to Sales Executives
  • Build and maintain a solid sales pipeline aligned with segment growth strategies and revenue goals
  • Log and manage prospect interactions, outreach metrics, and opportunity stages within Salesforce/CRM
  • Conduct market research to understand prospect needs, pain points, and industry trends to tailor value propositions
  • Meet or exceed target metrics for outbound contacts, qualified prospect meetings, and pipeline contribution
  • Collaborate with Sales Ops, Marketing, Product, and Business Development teams to support lead generation initiatives and strategic growth efforts

You"ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 3+ years of business-to-business (B2B) sales, business development, or account management experience
  • 2+ years of experience utilizing enterprise CRM software (e.g., Salesforce) to manage prospecting and pipeline activities
  • 2+ years of experience conducting outbound prospecting, cold outreach, and lead qualification with corporate decision-makers
  • Demonstrated track record of achieving or exceeding performance quotas and lead qualification metrics
  • Proven solid prospecting and relationship-building skills
  • Proven excellent verbal, written, and presentation communication skills
  • Demonstrated ability to influence outcomes through collaboration and relationship management

Preferred Qualifications:

  • Experience in the healthcare, employee benefits, financial services, or financial technology (FinTech) industry
  • Knowledge of employer health savings and spending accounts (HSA, FSA, HRA) and payment solutions
  • All employees working remotely will be required to adhere to UnitedHealth Group"s Telecommuter Policy.

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you"ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $50,000 to $115,000 annually based on full-time employment. This role is also eligible to receive bonuses based on sales performance. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

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UnitedHealth Group is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need special assistance or accommodation for any part of the application process, please call 1-866-566-8715 to be connected to Recruitment Services. Recruitment Services hours of operation are 7 a.m. to 7 p.m. CT, Monday through Friday.

UnitedHealth Group is a registered service mark of UnitedHealth Group, Inc. The UnitedHealth Group name with the dimensional logo, as well as the dimensional logo alone, are both service marks for the UnitedHealth Group, Inc.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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Fraudulent Activity Notice

We have received recent reports of fraudulent LinkedIn messages and emails alleging or claiming to be sent from UnitedHealth Group, UnitedHealthcare, or Optum Executives.

The fraudulent LinkedIn messages and emails, which do not originate from any Executives LinkedIn account or of UnitedHealth Group's email domains, or those of any of its operating divisions, supposedly conducts an interview via a Zoom meeting, offers a work from home job at Optum, emails an application, sends a fake check by next day delivery through USPS and asks recipients to pay a vendor a large dollar amount. These counterfeit-check cashing schemes exist and use a variety of deceptions to get people to cash these fraudulent checks.

UnitedHealth Group will never request you to pay a vendor or pay a fee of any sort to explore employment opportunities with our company.

If you wish to verify the legitimacy of any email alleging or claiming to have been sent by or on behalf of UnitedHealth Group Executives or Recruiters, please call 1-800-561-0861 between 7 a.m. and 7 p.m. CT, Monday - Friday, for assistance.

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At UnitedHealth Group, we are committed to giving back to the communities where we live and work, across the nation and around the world. Through charitable contributions and volunteering, our people are deeply and personally involved in building healthier communities.

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Remote

Skills:
Business Development, Business-to-Business (B2B), Campaigns, Communication Skills, Customer Relations, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Direct Sales, Employee Benefits, Exceeded Sales Goal, Facebook, Financial Services, Flexible Spending Accounts, Health Plan, Healthcare, Industry/Trade Analysis, Interviewing Skills, Lead Generation, Leadership, LinkedIn, Market Research, Market Segmentation, Marketing, Metrics, Needs Assessment, Presentation/Verbal Skills, Printing, Relationship Management, Sales, Sales Management, Sales Operations, Sales Pipeline, Sales Presentation, Sales Prospecting, Sales Qualification, Sales Support, Salesforce.com, Solution Sales, Sustainability, Training Tools, USPS (United States Post Office), Work From Home, Writing Skills, YouTube


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UnitedHealth Group Inc


UnitedHealth Group is a health care and well-being company that’s dedicated to improving the health outcomes of millions worldwide. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a diverse team that shares your passion for helping others.

What we do

Gain insights on how we work to help people live healthier lives and help make the health system work better for everyone by watching this video.



Caring. Connecting. Growing together.

Being a part of UnitedHealth Group means working to improve health outcomes for everyone, including yourself. Here is how:

• Caring. Your total health and well-being are important to us. Whatever matters most to you — we have resources to help you be your best at work and at home. The benefits range from free Peloton courses to financial counseling. Learn more about what we offer.

• Connecting. We recognize our collective power to make an impact across our communities because we believe the health of any society is measured by the overall health of its people. Learn more about our culture.

• Growing together. UnitedHealth Group is full of inspiring career stories, and we offer a lifetime of opportunities. Discover all the ways you can learn, grow and develop.



Company Size:
10,000 employees or more


Industry:
Healthcare Services


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