Manager Digital Marketing - Qatar Duty Free - Doha, Qatar

Manager Digital Marketing - Qatar Duty Free - Doha, Qatar Position Overview Qatar Duty Free is looking for a dynamic Manager Digital Marketing to lead digital strategy, drive traffic to the company's web platforms, and optimize online performance across multiple channels. This role is responsible for overseeing digital campaigns, managing budgets, and ensuring consistent brand visibility through innovative marketing initiatives that deliver measurable results. Job Details Country: Qatar City: Doha Industry: Retail Function: Digital Content Development Salary: 25000-30000 QAR per month (market estimated) Gender: Any Candidate Nationality: Any Job Type: Full-time Key Responsibilities * Lead digital marketing operations, managing cross-channel campaigns and online brand presence to enhance visibility and engagement. * Plan, implement, and monitor digital strategies that drive website traffic and sales conversions. * Oversee paid and organic digital campaigns, including social media, search, display, and affiliate marketing. * Manage and track performance budgets to ensure maximum ROI across all digital platforms. * Develop KPI frameworks and monitor campaign effectiveness using analytics tools such as Tableau, Power BI, or Google Analytics. * Collaborate with internal stakeholders including loyalty, CRM, pricing, and marketing to align campaigns with overall brand objectives. * Research and adopt emerging marketing technologies and digital innovations to enhance performance. * Lead relationships with digital agencies, media partners, and technology vendors to ensure quality execution. * Evaluate competitor activities to identify new opportunities for innovation and improvement. * Produce regular performance reports and recommend data-driven adjustments to campaigns. * Ensure compliance with brand guidelines and global marketing policies. * Support e-commerce development initiatives and digital media buying strategies. * Provide leadership, mentoring, and guidance to the digital marketing team. Ideal Profile * Bachelor's degree or equivalent qualification. * Minimum 8 years of job-related experience in digital marketing or brand management. * Proven experience in managing digital campaigns for large corporations or retail environments. * Strong analytical background with hands-on experience in data-driven marketing. * Proficiency with data visualization and analytics tools such as Excel, SQL, Python, R, Tableau, or Power BI. * In-depth understanding of SEO, SEM, content marketing, and performance advertising. * Experience managing media budgets and vendor contracts. * Excellent communication, leadership, and project management skills. * Ability to think strategically and execute operational plans efficiently. Skills Set * Digital marketing strategy and performance optimization. * Analytics, SEO/SEM, social media marketing. * Team leadership and stakeholder management. * Data analysis and visualization tools. * Campaign planning and reporting. * Creative problem-solving and innovation. Why Join Us This position offers an opportunity to lead the digital evolution of one of the world's most prestigious travel retail brands. You will work in a fast-paced, global environment that rewards innovation, strategic thinking, and leadership. About the Company Qatar Duty Free, part of Qatar Airways Group, is one of the largest airport retail operations in the world. Located at Hamad International Airport, it features more than 90 boutiques and 30 dining outlets. The company continues to redefine travel retail through innovation, premium service, and world-class customer experiences.

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