Marketing Operations
Marketing Revenue Operations Manager We are looking for a hands‑on Marketing Revenue Operations Manager to own, build and scale HubSpot as the commercial engine of our business. Key Responsibilities - HubSpot Platform Ownership - Own HubSpot end-to-end across Marketing Hub, Sales Hub, Service Hub, Operations Hub and operational workflows - Build, maintain and optimise complex workflows, automations and lead scoring models - Develop custom properties, objects and data architecture to support multi‑market operations (UK, UAE, India, Canada, and more) - Manage integrations, API connections and third‑party app management - Ensure data hygiene, deduplication and governance across the platform - Drive HubSpot adoption and best practice across Marketing, Sales and Client Services - Support GTM activity for new market and product launches, ensuring CRM infrastructure, workflows, tracking and reporting are configured and ready ahead of each go‑live - Lead Management and Attribution - Build and maintain a lead lifecycle framework covering MQL, SQL and SAL definitions and routing - Implement full tracking and attribution from paid and organic lead sources through to registration and conversion - Create and optimise lead scoring models based on behavioural and firmographic data - Set up lead routing, assignment rules and SLA tracking for SDR and Sales teams - Implement UTM tracking standards and ensure proper campaign tagging across all channels - Build attribution reporting to understand the true return on commercial activity - Marketing Automation and Nurture - Design, build and optimise automated prospecting and nurture campaigns across the full customer journey, including email, call and social integrations - Develop segmentation strategies for personalised, multi‑touch campaigns - Build triggered campaigns based on user behaviour, lifecycle stage and account signals - Create automated client communication workflows covering onboarding, product updates, upsell and cross‑sell, and reactivation - A/B test emails, subject lines, CTAs and nurture sequences continuously - Support GTM activity for new market and product launches - Ensure all communications comply with financial services regulations including FCA requirements and GDPR - Pipeline Development and Sales Enablement - Build and optimise lead scoring and qualification models to improve pipeline quality - Manage lead routing, prospecting workspaces and sales sequencing - Support pipeline progression, account activation and reactivation campaigns - Partner with Client Services, Sales and SDR teams to optimise CRM workflows, deal stages and pipeline management and ticketing - Support commercial forecasting and pipeline reporting - Support GTM activity for new market and product launches - Conversion Rate Optimisation - Own lead capture across every digital touchpoint, landing pages, HubSpot lead and registration forms, progressive profiling, hidden fields and registration journeys - Manage UTM attribution and conversion funnel tracking - Continuously optimise user journeys and conversion rates - Work with marketing and design teams to improve campaign landing page performance - Reporting and Commercial Insight - Build and maintain dashboards tracking lead generation, pipeline contribution, revenue attribution, conversion rates, ca