performance marketing excutive

Biznet Consulting is looking for a Performance Marketing Executive to plan execute optimize and report paid digital campaigns focused on quality lead generation The ideal candidate should have practical hands-on experience in LinkedIn Ads Snapchat Ads X Twitter Ads Google Ads and Meta Ads with strong understanding of tracking analytics campaign testing and cost-per-lead optimization KEY RESPONSIBILITIESPlan launch and manage paid campaigns across LinkedIn Snapchat X Twitter Google and Meta platforms Generate quality leads for Biznet services through paid search paid social and retargeting campaigns Build and optimize LinkedIn Lead Gen Forms Sponsored Content Message Ads and job-title industry based targeting Manage Snapchat Ads and X Twitter Ads campaigns for awareness traffic and lead generation objectives Set up campaign tracking using GA4 Google Tag Manager LinkedIn Insight Tag Snapchat Pixel Meta Pixel and UTM links Monitor daily performance control ad spend and optimize campaigns to reduce CPL and improve lead quality Conduct A B testing for ad copies creatives audiences placements forms and landing pages Coordinate with the sales business development team to understand lead quality and improve campaign targeting Prepare weekly and monthly reports covering spend impressions clicks leads CPL conversion rate and recommendations Research competitors keywords audiences and market trends to identify new campaign opportunities Skill Area RequirementPaid Ads Platforms LinkedIn Ads, Snapchat Ads, X/Twitter Ads, Google Ads, Meta AdsLinkedIn Ads Lead Gen Forms, Sponsored Content, Message Ads, audience targeting by job title, industry and company sizeSnapchat & X Ads Campaign setup, audience targeting, pixel tracking, awareness, traffic and lead campaignsTracking & Analytics GA4, Google Tag Manager, LinkedIn Insight Tag, Snapchat Pixel, Meta Pixel and UTM trackingPerformance Optimization CPL reduction, bid optimization, A/B testing, retargeting and lead quality improvementReporting Weekly reports, campaign insights, budget utilization and recommendationsLanding Pages Basic understanding of conversion-focused landing pages and lead form optimizationCommunication Ability to coordinate with marketing, sales and management teamsREQUIREMENTS2 - 5 years of experience in performance marketing, paid media or digital marketing.Strong hands-on experience with LinkedIn Ads is mandatory.Experience with Snapchat Ads and X/Twitter Ads is highly preferred.Good knowledge of Google Ads, Meta Ads, lead generation campaigns and retargeting.Ability to set up conversion tracking and prepare clear performance reports.B2B lead generation experience in consulting, construction, real estate, training or professional services is an advantage.Strong analytical mindset with good communication and follow-up skills.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...