PR and Influencer Executive - Marks Spencer - Al-Futtaim Group Dubai

PR and Influencer Executive - Marks & Spencer - Al-Futtaim Group Dubai Al-Futtaim Group is looking for a PR and Influencer Executive to join the Marks & Spencer team in Dubai. This role is key to enhancing the brand's visibility across the fashion and food sectors through creative public relations, influencer marketing, and community engagement initiatives. Location: United Arab Emirates Location: Dubai Industry: Marketing and Advertising Function: Marketing Communications Salary: 9000-12000 monthly (Market estimated) Gender: Any Candidate Nationality: Any Candidate Preferred Location: Any Job Type: Full-time Role Summary The PR and Influencer Executive is responsible for developing and executing impactful PR campaigns and influencer partnerships that align with Marks & Spencer's brand identity. The position requires close collaboration with agency partners, media outlets, influencers, and internal teams to generate high-quality content that drives customer engagement, increases brand visibility, and supports business growth. Key Responsibilities * Develop and implement targeted PR campaigns that enhance brand positioning in both fashion and food segments. * Build relationships with editors, influencers, and media partners to secure relevant coverage and collaborations. * Manage influencer marketing initiatives to deliver authentic, conversion-driven content across platforms such as Instagram, TikTok, Snapchat, and YouTube. * Coordinate seasonal press events, influencer activations, and brand campaigns. * Oversee in-store events and community engagement programs to strengthen customer loyalty. * Serve as the main liaison with mall management for promotional activations and brand inclusion opportunities. * Track and analyze media exposure, influencer engagement, and campaign effectiveness to measure success and identify growth opportunities. * Collaborate with Marks & Spencer UK, M&S AFG buying teams, and the AFG Central Digital team to ensure strategic alignment. * Maintain daily coordination with brand merchandisers and provide regular campaign performance reports. * Manage agency partners, event budgets, and ensure projects are executed on time and on brand. Candidate Requirements * Bachelor's degree in Communications, Public Relations, Marketing, or a related field. * Minimum 3 years of experience in PR, influencer management, or brand communications, preferably within fashion or retail. * Strong understanding of social media trends, influencer marketing tools, and media monitoring systems. * Proven ability to manage multiple projects and partnerships simultaneously. * Excellent writing, storytelling, and communication skills. * Creative thinker with strong organizational and relationship management abilities. What We Offer * Opportunity to work with one of the region's leading fashion and retail brands. * Dynamic and collaborative environment within Al-Futtaim Group. * Competitive compensation and benefits. * Career development opportunities in marketing and brand communications. About the Company Founded in the 1930s, Al-Futtaim Group is one of the UAE's largest and most diversified private business conglomerates. Headquartered in Dubai, the Group operates across automotive, retail, real estate, financial services, and healthcare, partnering with over 200 leading global brands. Guided by values of respect, integrity, collaboration, and excellence, Al-Futtaim continues to drive growth and innovation across the Middle East, Asia, and Africa.

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...