Senior Business Intelligence Analyst, Marketing

Responsibilities

  • Analyze data, build models, test hypotheses, and find root causes to inform marketing decisions
  • Develop actionable recommendations using descriptive and diagnostic analytics
  • Define holistic metrics aligned with company strategy and objectives
  • Measure performance of SEM, SEO, and Generative AI channels to guide budget allocation
  • Map marketing processes and channel journeys to data flows
  • Leverage Generative AI tools to accelerate analysis and automate reporting workflows
  • Build and maintain marketing data infrastructure including Google Analytics, Search Console, and Google Ads

Requirements

  • Bachelor's degree
  • 5+ years of experience in data analysis, analytics, or business intelligence with a focus on marketing analytics
  • 2+ years of experience in general consulting or analytical operations
  • Demonstrated experience analyzing SEM, SEO, and Generative AI channels
  • Proficiency in SQL
  • Experience with BI tools such as Tableau, Qlik, or PowerBI
  • Hands-on experience using Generative AI tools like Claude, Gemini, or ChatGPT
  • Strong background in math, science, finance, engineering, or statistics
  • Outstanding written and verbal communication skills

Preferred Qualifications

  • Advanced degree or MBA
  • Experience with R, Python, or MATLAB
  • Working knowledge of probability and statistics
  • Experience with process improvement

About the Company

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. Toptal is the world's largest fully remote workforce.

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