SEO & Organic Growth Manager
Responsibilities
- Lead SEO and AEO strategy to improve organic visibility for workforce and education leaders
- Build and execute organic content strategies based on search insights and business priorities
- Manage day-to-day website updates and content accuracy in Webflow
- Optimize website performance including metadata, internal linking, and conversion paths
- Identify and implement technical SEO improvements such as schema, page speed, and crawlability
- Manage social media agencies, design agencies, and freelance partners
Requirements
- 4+ years of experience in SEO, organic growth, or content marketing
- Strong understanding of keyword strategy, search intent, and technical SEO
- Experience developing content strategies that drive engagement and conversion
- Proficiency with AI tools for research and content development (e.g., Claude, ChatGPT)
- Ability to analyze website and search performance data
- Working knowledge of HTML, CSS, or JavaScript
- Experience managing external agencies and freelancers
Preferred Qualifications
- Experience in B2B SaaS, EdTech, or workforce development
- Experience working with mission-driven or nonprofit organizations
Benefits
- Medical, dental, and vision insurance
- Annual professional development budget
- 401(k) savings plan
- Life, AD&D, and disability insurance
- Company-provided laptop and equipment
- Paid time off (PTO) and company holidays
- Company-paid parental leave
About the Company
Transfr creates immersive VR career exploration and training simulations to help learners gain real-world skills and unlock new career opportunities.