Who we are Best Egg, now part of Barclays, is a market-leading, tech-enabled financial platform helping people build financial confidence through innovative lending solutions and financial health tools. As a Barclays company, we combine the agility and customer focus of a fintech with the global reach, stability, and purpose of a leading financial institution—working together to create a better financial future for our customers and communities. At Best Egg, you’ll find a culture grounded in our core values—putting people first, creating clarity, delivering with excellence —enhanced by Barclays’ commitment to integrity, inclusion, and long-term impact. Together, we empower our colleagues to challenge, innovate, and take ownership while making a meaningful difference in people’s financial lives. With the strength of Barclays behind us, we offer expanded opportunities for growth, development, and career mobility across a global organization—while continuing to build the products and experiences that make Best Egg unique. We’re looking for collaborative, curious problem-solvers who are excited to make an impact and grow with us. We’re proud to be an equal opportunity employer committed to building a diverse and inclusive team. The Role The Web Analyst will be an integral part of the Web Data and Analytics team. Directly supporting the Director of Web Data and Analytics, they will be responsible for building and maintaining the reporting function of web analytics. This includes but not limited to creating reports, analyzing, and generating thoughtful and meaningful insights for key stakeholder groups within the business. Duties and Responsibilities • Build, analyze, and vocalize insights for Best Egg’s customer journeys across channels, products, and experiences • Create visualizations around various customer experiences across a variety of funnels, including where users convert, drop-off, and pain points in the customer journey • Build reports and dashboards for both ad-hoc questions/scenarios, as well as overarching business objectives, product measurement, and strategy • Tagging work within Segment to connect new destinations and enhance the capabilities of 1st and 3rd party data • Creation, maintenance, and ongoing efforts to build web data and analytics funnel reports in Mode to enhance the 360° view of the customer • Support the key stakeholder group key OKRs and directive project efforts, such as Marketing, Product, Data Science, Credit, Engineering, and Autonomous Systems • Measure, analyze, interpret and vocalize A/B testing efforts’ results by helping to analyze the successes, failures and overall performance of various funnel experiments • Help establish, build and report on marketing attribution, conversion, and LTV • Familiarize themselves and become experts in analytics tools like Tealium, FullStory, Amplitude, Mode, Snowflake, and more • Work with the Director of Digital Analytics to build and expand the Analytics Center of Excellence • Help establish analytics best-practices, including but not limited to analytics schema and taxonomy, governance, and audit and debugging processes • Liaise with stakeholders from a variety of groups to help determine reporting metrics and KPI benchmarks for new product feature rollouts, funnel success metrics, and overall conversion and marketing KPIs Qualifications • 3-5 years of experience working with web analytics • Bachelor’s degree in Business Intelligence, Marketing Analytics, Statistics, Mathematics, or other quantitative major required; Master’s degree is a plus • Some expertise and working knowledge of tag management (Tealium, GTM, Segment) is preferred but not required • Basic, working knowledge of digital analytics tools such as Amplitude, Fullstory, Mixpanel, Google Analytics, Adobe Analytics, Heap, etc. • Background or exposure to BI tools like Mode, Looker, Tableau, etc. • Technical background – we are a technical team and Company and some level of technical background is highly desired • SQL skills strongly preferred but not required • Experience with BI and reporting tools such as Power BI, Tableau, Data Studio, etc. preferred but not required • Team-first mentality, with an eagerness and willingness to help continue driving growth, as well as fixing problems • Not afraid to make mistakes (we don’t punish for mistakes, we grow from them!) • Ability to work effectively independently and as a team member • Excellent written and verbal communication skills Compensation $95,000 - $110,000 a year The Web Analyst joining Best Egg can expect to enjoy a culture embracing the concepts of Knowledge Sharing, Personal and Career Advancement, Empowerment, Innovation, and Collective Ownership. Employee Benefits Best Egg offers many additional benefits for our employees, including (but not limited to) • Pre-tax and post-tax retirement savings plans with a competitive company matching program • Generous paid time-off plans including vacation, personal/sick time, paid short-term and long-term disability leaves, paid parental leave, and paid company holidays • Multiple health care plans to choose from, including dental and vision options • Flexible Spending Plans for Health Care, Dependent Care, and Health Reimbursement Accounts • Company-paid benefits such as life insurance, wellness platforms, employee assistance programs, and Health Advocate programs • Other great discounted benefits include identity theft protection, pet insurance, fitness center reimbursements, and many more! Compliance In compliance with the CCPA, Best Egg is fully committed to handling the personal information and data of employees and job applications responsibly with respect and due care. Review our CCPA Employee Policy here.